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Mcdonald's Gamification
Gaming Application for Profit increase
Goal:
Increase the number of purchases at Ukrainian McDonald's restaurants Promote McDonald's
To achieve these goals, the Flying Santa application was developed with all levels, design solutions and creatives for promotional posters. By playing it the user has the opportunity to win discount vouchers, which can later be used to purchase McDonald's products.
Statistics:
153 737 from 469 680
Number of unique McDonald's users in January, who played the game
$23 734
McDonald's net profit for 24 days of game operation
15 220
The number of used vouchers through the game in 24 days
$12 000
Game development cost
$6 734
McDonald's profit in 24 days
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